Industry & Consumers



Mass production of clothing is important because of the size of the world population. While high fashion designers make one of a kind pieces, not everyone can afford those pieces of clothing. People started to become more and more inclined in fashion, and soon began the mass production of clothing. Mass production in the industry helped make clothes faster an more affordable for everyone.

Designers wanted new technology, faster laborers, more marketing, and show producers, this made fashion explode into something big. The mass production of clothing started to promote the making of trends. Before fashion expanded, people didn't have pieces in their closet that were identical to other people. With mass marketing, people started to have some of the same clothing, and popular trends in clothing choosing emerged.

Producers in fashion tend to rely on he media to produce different styles of clothing. Industry is driven by simply the demand of the consumers. As the years go on, people are become more involved in fashion, and fashion industry become more successful. Countries started to increase their production capabilities to meet the demands of the fashion industry and consumers. The idea of mass production is for people to have ready made clothing, instead of making their own or relying a smaller garment makers.

In he 1850's, with the development of the Singer sewing machine, mass production of clothing evolved. Later on in the 1880's, sewing machines were improved to stitch over 2,000 stitches per minute, which then increased to 4,000 in the 1900's. By the 20th century, fashion become the influencing force in the clothing industry. As technology for clothing production became more advanced, more fashion labels started to rise. The clothes made in the mass production industry represented the style of high fashion designers, but was more attainable.

Source:
Arnold, Rebecca. Fashion: A very SHort Introduction. New York, NY: Oxford, 2009. 48-66. Print