Fashion and The Body.

Certain fashion trends aren't for everybody. Fashion trends are not "one size fits all" and can really make some people look ridiculous. The style a person chooses to have is highly dependant on that person's body type. Although some people do dare to dress in clothing that is not suited to them, most people tend to stay clear of clothing that will make them look bad. For example, women with wider thighs find it difficult to wear loose tops. Even if the person had a small waist, all people are going to see is a big top, with the big thighs.

Today the most sough after body shape is slim. A big factor that plays into why people want to be slim is fashion. Fashion trends are started by fashion industries and celebrities who are all very thin, causing fashion trends to be geared toward smaller figures. People want to have nice bodies to better participate in more fashion trends. "Low rider jeans on more "voluptous" females draw attention to the exessive weight in the stomach area rather than looking attractive or cool"(Oppliger, 11) Patrice Oppliger talk about fashion in her book and how some "bigger" girls cannot participate in some trends becaus eof their weight. This often is one of the causes for eating disorders. The pressure of the media and models often become stress to youn girls who seek to fit the image of slim and fashionable.

Many different factors are tied into fashion and clothing. Waistlines are very important in an outfit. Depending on were you position your waistline, you figure will look different. Fashion is like sculpting of the body in the way that you can give your self a shape by using certain items of clothing.

Th search for the perfect jeans is a never ending journey for many women. Jeans are labeled by style and size. If only it were that easy. Women don't only come in different sizes, but also different shapes. By limiting jean variation to size, clothing companies are making it difficult for many women to find a pair of jeans that flatters their body perfectly.

Necklines can really make a difference in an outfit. A V-neck shirt can make a neck look longer, while a scooped neck can make the cheat appear bigger. Like previously mentioned, fashion helps sculpt the body to a desired shape.

Sources:
Oppliger, Patrice. Girls gone skank: the sexualization of girls in American culture. McFarland & Co Inc Pub, 2008. Print.

Industry & Consumers



Mass production of clothing is important because of the size of the world population. While high fashion designers make one of a kind pieces, not everyone can afford those pieces of clothing. People started to become more and more inclined in fashion, and soon began the mass production of clothing. Mass production in the industry helped make clothes faster an more affordable for everyone.

Designers wanted new technology, faster laborers, more marketing, and show producers, this made fashion explode into something big. The mass production of clothing started to promote the making of trends. Before fashion expanded, people didn't have pieces in their closet that were identical to other people. With mass marketing, people started to have some of the same clothing, and popular trends in clothing choosing emerged.

Producers in fashion tend to rely on he media to produce different styles of clothing. Industry is driven by simply the demand of the consumers. As the years go on, people are become more involved in fashion, and fashion industry become more successful. Countries started to increase their production capabilities to meet the demands of the fashion industry and consumers. The idea of mass production is for people to have ready made clothing, instead of making their own or relying a smaller garment makers.

In he 1850's, with the development of the Singer sewing machine, mass production of clothing evolved. Later on in the 1880's, sewing machines were improved to stitch over 2,000 stitches per minute, which then increased to 4,000 in the 1900's. By the 20th century, fashion become the influencing force in the clothing industry. As technology for clothing production became more advanced, more fashion labels started to rise. The clothes made in the mass production industry represented the style of high fashion designers, but was more attainable.

Source:
Arnold, Rebecca. Fashion: A very SHort Introduction. New York, NY: Oxford, 2009. 48-66. Print

Madonna

Madonna emerged in the 1980's with "Like a Virgin", and she would soon become an highly influential fashion icon in the world. With outfits that were original and creative, Madonna started inspiring teenage girls everywhere. Fashion in the 80's inculded lace, tulle, 'boytoy' belts, cross jewelry, and brassieres as clothes, which were all inspired my Madonna's fashion. Also during Madonna's huge fashion era, black was the most popular color worn. Madonna's fashion can be described as highly sexual and empowering. Her lingerie style of dress was embraced as club wear, and complety turned around all previous fashion trends.

Madonna now has a fashion line "Material Girl" which is sold at Macy's. The Material Girl line is aimed towards juniors and named after one of her many hits, Material Girl. The affordable fashion line features a lot of black, faux leather, animal print, tulle, and many of her past trend made modern. Madonna's Material Girl line is not only designed by her, but with her 13 year old daughter, Lourdes.

Madonna "Frozen"

Slide Show of Madonna Pics:

http://www.nytimes.com/slideshow/2008/07/16/fashion/0717-MADONNA_10.html

Source:
"Madonna Biography." Bio.True Story. N.p., n.d. Web.  <http://www.biography.com/articles/Madonna-9394994>.

Amelia Earhart's Influence on Fashion

Amelia Earhart was the first aviator to fly alone across the Atlantic Ocean. Although she is remembered for her achievements in aviation, she made a big impact on fashion in the 1920's. By colleagues, he way of dress was described as "lacking taste", and called her headwear "a public menace". In 1935, only two years before her 1937 flight were she turned out missing, Amelia Earhart was named one of the 10 best-dresses women of the year by fashion designers.

Amelia Earhart style was also described as a female version of Charles Lindbergh, which was clean-cut. To fly Amelia preferred old comfortable clothes, with not one touch of elegance. High laced shoes, trousers, ancient leather coat, leather flying helmet and goggles was Amelia Earhart's flying outfit. Other female pilots would have still dressed feminine while on a plane,

but Amelia chose to have a more comfortable style.

In 1929, when she made more public appearances, Amelia started to dress more elegant. After she became well-known she started dressing better on flights. Instead on a wind breaker suit, she but wear a suede suit with a cut. One of her friends, Katherine Hepburn, was in a movie that was very similar to Amelia's life. In he movie, Katherine Hepburn wear more glamorous styles of Amelia's flying outfits.

In the 1930's Amelia convinced manufacturers to put her name on fashion labels. Her line got very popular, and Amelia started being featured in magazines and newspapers. In May of 1934, she even had her on spread in Vogue magazine. She also had a luggage line, Amelia Earhart Luggage, which was designed by her. Amelia's clothing line went against the "systematic repression of women", and was made for more athletic type women.

Source:

Benstock, Shari. On Fashion. New Brunswick, NJ: Rutgers University Press, 1994. 76-94. Print.

Fashion, Politics & Controversy

Everyone has a different aspect on fashion. Whether it is to look presentable, elegant, sexy, symbolic, or just casual, people are usually trying to represent something in their outfit. Fashion in politics is important because it conveys who you are to the people. What a political candidate wears can say a lot about the person, and can even effect people make presumptions about the person’s decision making abilities.

Condolezza Rice, 66th United States Secretary, has stirred up controversy before because of her outfits. Women in politics are expected to dress presentable and conservative to avoid any unwanted attention. The idea is for women to be seen for their political career and not for what they wear. In the above picture of the former secretary, she was harshly critized for what she was wearing. Although she wasn't showing much skin, her knee-high boots were an unacceptable for her political position. The shape and height of the boots are seen as "sexy" and should not have been worn by a United States Secretary. This raised many issues sexual power. While preparing this outfit, Condolezza Rice probably just thought it was cute and appropriate for the event. Critics and spectators gave the situation unwanted attention by naming the outfit inappropriate and sexual.
Condolezza Rice is aware that appearaces to matter. "Fashion-lovers were acused of swallowing male definitions of femininity as whole"(Beckingham, 9). May people can argue that Rice was simply trying to look good while others say she was making a statement.

Source:

Givhan, Robin. "Condoleezza Rice's Commanding Clothes." The Pulitzer Prizes. The Washington Post, 2005. Web. 20 Mar 2011. http://www.pulitzer.org/archives/6987.

Beckingham, Carolyn. Is Fashion a Woman's Right? (HB @ PB Price). 2005. Print.

Sociology of Fashion

What sounds shallow, is true. People judge you on how you look and how you dress. What you wear can form impressions of yourself to others. Fashion structures society in a way. When you see a group of people together, they are mostly dressed in similar styles. Fashion plays a big role in the way people socialize with eachother. "People dress to please, to impress, to attract, to stand out, to protest, to conform, to kill... Truly, clothing is the most important of consumer goods when it comes to expressing one's personality, probably because it's so close to our person, followed by jewellery and similar accessories we keep close to our bodies."(Marquise.com) If art is how an artist expresses himself, outfits must be how a person expresses themself to the world. The body is a shell that represents who we are. The way you dress is among the first characteristics people nitice in a person. While fashion is insignificant to many people, it surely does impact them no matter what they think. A woman with a simple white shirt and jeans will be judge differently than a woman with a pencil skirt and a colorful blouse. If you are in anyway a very social person that attends many social event, it would be understadable that fashion is key to succesful nights. What youre wearing can be conversation started, and ultimately you can meet new people.

"Those are some cute shoes!"

"Thanks! I got them at Macy's, half off!"

"Really? I need to go to Macy's and take advantage of that deal!"

...And the conversation goes on, you just met a new stranger and had a great converstion with them.

Source:
"Fashion and Consumption." Marquise. N.p., n.d. Web. 3 Mar 2011. <http://www.marquise.de/en/misc/fashion.shtml>.

Western Fashion: Post World War II

Fashion after the the second world war reemerged after the hard times during the war. The concrete look and short skirts during the war soon changed to become a more soft and femine look. Post war fashion was all bout round shoulders, long flowy skirts, and fitted waists. The time after World War II is considered the return of high fashion. The war was over and there was more time to relax and participate in fashion. After the war, there was economic expansion, which called for synthetic fibers, nylon, acrylic, spandex, and basically fabrics that were easier to care for. The fashion industry also started to target teen consumers since they became wage earners before the war. The iconic "New Look" by Christian Dior was very popular in the late 40's to early 50's. The new look was very feminie with a pointed bust, and mid calf skirts.

Since the United States emerged as one of the most powerful countries after the war, it created an econmy boost, which highered consumerism. Americans started wearing more lavish and expressive looks, since they had to hold off so much during the war.

Source:

"Post–World War II: 1946–60 ." Fashion Encyclopedia. N.p., n.d. Web. 3 Mar 2011. <http://www.fashionencyclopedia.com/fashion_costume_culture/Modern-World-1946-1960/Post-World-War-II-1946-60.html>.

The Rise of Fashion Designers

Coco Chanel

Giorgio Armani

Gianni Versace

Yves St Laurent

Fashion design started in the ninteenth century. There is mass manufacture design and haure couture desing. While mass manufacturing is produced for many people to buy, haute couture is made for a specific person making it one of a kind. Certain designer names started to become more coveted and sough out for than others. Four of the most succesful designers are Coco Chanel, Giorgio Armani, Gianni Versace, and Yves St Laurent.

Coco Chanel:

Unless you live under a rock, you can recongnize the interlocked double C as a Chanel Design. Chanel specialized in making classic pieces, and is known for its "Classic Chanel Suit". Chanel is known as the twentieth's century most famous and influential houses of couture( Arnold, 8). Chanel also reminded the world that "simplicity doesn't mean poverty" and that women should dress plainly. Coco Chanel embodied femininity and contemporary fashion.

Giorgio Armani:

One of the most succescul designers to come out of Italy. Armani specializes in clean cut menswear, with tailored lines. The Armani Exchanged was created for the American mass market as basic men and womens clothing. Armani suits represent the apperance of men. Extemely sharp and luxurious, Armani suits are always the most worn on red carpets.

Yves St Laurent:

Yves St Laurent started of working for Christian Dior, and after Dior's death was named House of Dior. He also becaome the first living designer to be honored by the Metropolitan Museum of Art in 1983. Yves St. Laurents accomplishments in teh fashion world are highly admired, and always set as goals for many designers.

Source:

Arnold, Rebecca. Fashion: A very Short Introduction. New York, NY: Oxford, 2009. 8-28. Print

Marie Antoinette: Fashion Icon of her time

Kristen Dunst's potrayal in the movie Marie Antoinette

Marie Antoinette was Austrian native married to Louis XVI. She became queen of France when her husband took the throne in 1774. While being queen, she could obviously get her hands on anything she wanted. Marie Antoinette even brought debt with her spending in clothes. She would buy nearly 300 dresses annually. Her favorite shop was the house of Rose Berin, which was French Couture. With all the dressed Marie Antoinette purchased from Rose Bertin, Bertin then was known as the Misister of Fashion. Their are many well documented accounts of the queen's spending on clothes. marie Antoinette also never wore anything twice.  Marie Antoinette even had her own original hair style, which was describes as a gravity defying pouf. Her way of dressed was called avant-garde, and she also had a provative dressed that beared her ankle. Even when Marie Antoinette was executed, she wore a brand new white chemise that she saved for the occasion! Marie Antoinette's spending earned her the name Madame Deficit. Through out the French Revolution, Marie Antoinette would still be spending all her time and energy into clothes. After all, she had to keep that outrageous and extravagant image.

Weird Fact: Marie Antoinette and Louis XVI were second cousins once removed

Source:

Weber, Caroline. Queen of fashion: what Marie Antoinette wore to the Revolution. Henry Holt and Co., 2006. Print.

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History Of Fashion: Introduction

                For some people, fashion is everything. Others feel like fashion is pointless. How did fashion come about? Fashion has been seen everywhere for a long time.

fash·ion

[fash-uhn] 

–noun

1. a prevailing custom or style of dress, ]

etiquette, socializing,

 etc.: the latest fashion in dresses.

When I think of fashion, I think of haute couture, runways, Yves St Laurent, Chanel,  Christian Dior, confidence, boldness, trends, and styles. All these things are from recent history. Fashion started way before and designers and runways. Since people developed self awarness, they started to feel like it is important the way you dress. All the ancient worlds (Greece, Rome, China, Egypt, Persia) had fashion trends of their own.

Fashion has always been around. People had always had the desire of looking sharp and dressing in fine materials. "We must destroy here and now the widely held prejudice that fashion is not only concerned with the outer cover of man in dress, jewellery, and ornaments. Since it is a general social institution it affects and shapes man as whole"(Konig, 40). Many people feel that fashion is for the shallow and cocky, but your own style tells a lot about who you are. People judge each other on what they wear, so it is important for people to dress decently to make good impressions. Fashion started because people wanted to feel good about themselves when going about the world.


Source:
König, René. A la mode: on the social psychology of fashion. 1973. Print.